• 98% of motorists use logo signs to locate services when traveling

  • 79% of motorists decide where they are going to stop BEFORE exiting the interstate

  • 84% of motorists believe participation on a logo sign gives added "credibility" to that business

  • LOGO SIGNS work for YOUR business, 24 hours a day, 7 days a week, 365 days a year!

Working for Wisconsin businesses since 2014

Since 2014, Wisconsin Logos has been responsible for the administration and operation of the Wisconsin Logo Sign Program for the State of Wisconsin and the Wisconsin Department of Transportation.

We offer a complete “turn-key” approach where we are responsible for all marketing, administration, operational needs, and general oversight. We maintain a local office and full-time staff who work solely on this signing program.

Throughout our history, we have remained committed to the three (3) groups of customers who must be satisfied with our work: the Transportation Agency to whom we report, the participating businesses, and, ultimately, the motorists who rely on the information we provide to make their travel safer and more efficient.

Wisconsin Logos is a subsidiary of Interstate Logos, the largest provider of contract logo signing and tourist-oriented directional signing (TODS) programs in the country.

 
Interested in participating?

All of the information you need, along with an on-line Application can be found under the Overview tab.
 

Planning a trip?

Locate program participants using our interactive map under the Find IT! tab.